The power of unpopular
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The power of unpopular a guide to building your brand for the audience who will love you (and why no one else matters) by Erika Napoletano

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Published by John Wiley & Sons, Inc. in Hoboken, New Jersey .
Written in English


  • Branding (Marketing),
  • Target marketing,
  • BUSINESS & ECONOMICS / Marketing / General,
  • Case studies

Book details:

Edition Notes

StatementErika Napoletano
LC ClassificationsHF5415.127 .N37 2012
The Physical Object
Paginationpages cm
ID Numbers
Open LibraryOL25121686M
ISBN 109781118134665
LC Control Number2011045220

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  The Power of Unpopular, the book, begins with this dedication: For every entrepreneur who's ever wanted to let a freak flag fly. And for my parents--who not only always let me fly mine but who also took me shopping for fabric so I could make my own. It is kind of funny to hear Jimi Hendrix's "If Six Were Nine" in this context; after all, this is where Jimi taunts and admonishes business men 4/5(20). If you’re convinced that your business has everything in place to be an astonishing success, but your customers just don’t seem as enthused, the Power of Unpopular will show you how to stop trying to find the one-size fits-all solution and be all things to all people, and instead find out who your customers are and how you can win them over.   The voice behind (a destination for unpopular thoughts and blunt advice), she's also a columnist for Entrepreneur magazine and was recognized by both the Denver Post and magazine as one of Colorado's top Twitter personalities. Learn more about her and the book at and : The Power of Unpopular highlights the transformation of passion to a meaningful brand – knowing who you are and developing the reason why someone would care. Napoletano shares an explanation of why “building a brand is a ton of work” in an engaging mix of facts and : Pierre Debois.

In The Power of Unpopular, Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life — become unpopular. Author: Erika Napoletano Publisher: John Wiley & Sons ISBN: Size: MB Format: PDF View: Get Books. The Power Of Unpopular The Power Of Unpopular by Erika Napoletano, The Power Of Unpopular Books available in PDF, EPUB, Mobi Format. Download The Power Of Unpopular books, Every successful brand in history is inherently unpopular with a specific .   One of my all-time favorite branding books is The Power of Unpopular: A Guide to Building Your Brand For the Audience Who Will Love You (And Why No One Else Matters) by Erika Napoletano. In “The Power of Unpopular,” Napoletano writes, “ Only 20% of what you put out into the business either should be about your company, your products, your.   As I said yesterday, “All three books embody what I mean by the words ‘Show Up.’” Yesterday it was a post about Cheryl Strayed’s Tiny Beautiful Things, a book that taught me about showing up, connecting, and creating experiences. Today it’s The Power of Unpopular, a remarkable book by a remarkable woman, Erika Napoletano.

Recently, she authored The Power of Unpopular – A Guide to Building your Brand for the Audience who will Love you (and why no one else matters). Great title. Great content. 5 stars. (oops, that last part is supposed to be at the end of the review, sorry). I think what I like most about this book . - The Power of Unpopular, page The intro quote above is a paraphrase of the subtitle of the book. For me, thinking through the meaning of fully serving an audience and being passionately focused on serving their needs provided a powerful “a-ha”! Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, youll discover the difference between.   A review of The Power of Unpopular by Erika Napoletano. It has a good hook with unpopular, but she could have developed that theme more in the case studies. Overall, a very informative book for folks starting a business and work outside the box of popular brand concepts.